Social media has become the way many companies communicate their brand and messaging to their customers.
This way of communication has led to the need for a role that manages these social media communities effectively, driving positive communication and stewardship.
As one of the fastest growing sectors in the online world right now (37% increase in the amount time spent on social media from 2011 to 2012), the role of Community Manager is extremely important for any company trying to making its presence felt. Here are four essential links for an introduction to community management and running a community successfully:
• The ReadWriteWeb Guide to Online Community Management
• 8 Habits of Highly Effective Online Community Managers
• The 4 Pillars of Community Management
• Online Community Manager: Yes, It’s Really A Job (see embedded slideshow)