Conversions are the most sought after end-goal for most online advertisers; it declares that their efforts have worked. These often come at a cost, and require hours of effort and optimization to ensure maximum efficiency.
But there is one conversion that is so simple and so efficient, that it doesn’t even catch our eye.
The Facebook comment. Go ahead, login to your Facebook, look at your newsfeed, and see what appears under a status update. It is your profile picture and a box for you to offer your wisdom to your friends in the form of a comment. This is the most efficient conversion online.
Why? Because Facebook needs and wants you to engage with your friends, that is why you’re there, right? You see your image, you see yourself already there. Facebook allows provides you everything you need to make that final conversion, you just have to come up with a clever comment. Every time you click a like, or comment on a picture or update, you are fueling Facebook. You are converting and adding value to their Friend Graph.
The takeaway from this example is that is that the use can “see themselves there,” they know what to expect, and they know what they’ll get.