The most important decision to make before creating an advertising campaign is determining the audience you would like to reach - or finding your niche market.
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What’s on our mind?
Exsilio Solutions is proud to introduce our new blog! Not only is this forum completely integrated with all our social networks, but it is also 100% responsive. Now, you can take Exsilio with you on your phone, tablet, and desktop - redefine what you thought possible!
Entrepreneurship in the New Generation
Recently, I had the honor of participating in Startup Weekend GIRLS (#swgirls) at the Lake Washington Girls Middle School. Together with our Marketing Coordinator, Shawna Proske, I acted as a coach; to help the new generation of entrepreneurs to brainstorm, plan, develop, and pitch their new business ideas for the competition.
Business Intelligence: How Much Do I Need?
Many business leaders find themselves asking, “How much Business Intelligence do I need” when faced with the task of determining where they stand in the market, where they can improve, and/or how they can cut costs. Of course, if that business had unlimited resources, then the answer is “give me everything you’ve got”. Unfortunately, most of us don’t have those kind of resources, so the question becomes: how much business intelligence (BI) do I need.
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4 Behaviors for Project Management Success that you can Implement Today
There are many resources for aspiring or practicing project managers. A cursory internet search turns up a multitude of tools, theories, and certifications. While the inherent rigidity of project management is important, soft skills often play a huge role in determining the outcome of a project. The behaviors outlined below reflect learnings that I’ve accumulated over the years to improve my projects and provide the most amount of value I can to any project owner.
Big Data & Marketing
As a business intelligence professional, I am always keeping an eye on developing trends in the industry and recently I came across an article on the "Top 8 Big Data Trends That Marketers Should Care About." Being a part of the Redmond office, I have the opportunity to see our marketing team in action and appreciate the work that they do. This article naturally piqued my interest as I see the team work diligently to help clients develop sound marketing strategies to grow their businesses and streamline their day-to-day business operations. MORE
Why Consulting is a Great Career Opportunity
The 3 reasons why consulting is the great career opportunity: Training, Networking, and Experience.
Google’s Keyword Devolution in SEO
Over the last two months, there has been a bit of a panic in the search community (SEOs specifically) around the shocking change in Google's keyword data. Or lack thereof.
The Cool Ranch Tacos and the Side of Beans
How Taco Bell's success with its Dorito Tacos highlights the two methods of branding your company and services.
Tracking Twitter Engagement: 4 Free Tools to Get Started
A colleague and I were recently tasked with reviving a client's stale Twitter account. The account had several hundred followers, but had not been active in months.
How to Talk to Strangers
I’ve always felt very comfortable walking up to strangers and starting a conversation. Since I was very little, my CEO father took me to business meetings with him and forced me to walk up to his friends and say hello – most often, I had never met these people before.
It’s Kind of Fun to Do the Impossible
Sign Up Now to Receive the Exsilio Quarterly Newsletter: If there is one word I use to describe the people and the work at Exsilio, the first word that comes to my mind is "passion."
Exsilio Out and About
In our latest venture outside the office and the land of code and Expression Studio, we have teamed with the Irvine Chamber of Commerce to bring "Legends and Leaders" to the Orange County business community. In its second year, Legends and Leaders is an extradordinary event showcasing standouts in corporate Orange County.
Predictive Analytics
For decades, retailers having been trying to gather their customer’s interest, habits, and behavior to better understand how they should be targeted.