The most important decision to make before creating an advertising campaign is determining the audience you would like to reach - or finding your niche market.
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The most important decision to make before creating an advertising campaign is determining the audience you would like to reach - or finding your niche market.
Recently, I had the honor of participating in Startup Weekend GIRLS (#swgirls) at the Lake Washington Girls Middle School. Together with our Marketing Coordinator, Shawna Proske, I acted as a coach; to help the new generation of entrepreneurs to brainstorm, plan, develop, and pitch their new business ideas for the competition.
Many business leaders find themselves asking, “How much Business Intelligence do I need” when faced with the task of determining where they stand in the market, where they can improve, and/or how they can cut costs. Of course, if that business had unlimited resources, then the answer is “give me everything you’ve got”. Unfortunately, most of us don’t have those kind of resources, so the question becomes: how much business intelligence (BI) do I need.
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There are many resources for aspiring or practicing project managers. A cursory internet search turns up a multitude of tools, theories, and certifications. While the inherent rigidity of project management is important, soft skills often play a huge role in determining the outcome of a project. The behaviors outlined below reflect learnings that I’ve accumulated over the years to improve my projects and provide the most amount of value I can to any project owner.
As a business intelligence professional, I am always keeping an eye on developing trends in the industry and recently I came across an article on the "Top 8 Big Data Trends That Marketers Should Care About." Being a part of the Redmond office, I have the opportunity to see our marketing team in action and appreciate the work that they do. This article naturally piqued my interest as I see the team work diligently to help clients develop sound marketing strategies to grow their businesses and streamline their day-to-day business operations. MORE
The 3 reasons why consulting is the great career opportunity: Training, Networking, and Experience.
Over the last two months, there has been a bit of a panic in the search community (SEOs specifically) around the shocking change in Google's keyword data. Or lack thereof.
How Taco Bell's success with its Dorito Tacos highlights the two methods of branding your company and services.
A colleague and I were recently tasked with reviving a client's stale Twitter account. The account had several hundred followers, but had not been active in months.
I’ve always felt very comfortable walking up to strangers and starting a conversation. Since I was very little, my CEO father took me to business meetings with him and forced me to walk up to his friends and say hello – most often, I had never met these people before.
Sign Up Now to Receive the Exsilio Quarterly Newsletter: If there is one word I use to describe the people and the work at Exsilio, the first word that comes to my mind is "passion."
In our latest venture outside the office and the land of code and Expression Studio, we have teamed with the Irvine Chamber of Commerce to bring "Legends and Leaders" to the Orange County business community. In its second year, Legends and Leaders is an extradordinary event showcasing standouts in corporate Orange County.
For decades, retailers having been trying to gather their customer’s interest, habits, and behavior to better understand how they should be targeted.