The most important decision to make before creating an advertising campaign is determining the audience you would like to reach - or finding your niche market.
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Practicing Clichés
You can't just execute an idea that worked for someone else and expect it to perform better for you. This is how best practices get people in trouble; an idea, concept, campaign, etc, turns into a practice, diminishing opportunities for innovation and creativity.
Four Essential Links for an Introduction to Social Media Community Management
Social media has become the way many companies communicate their brand and messaging to their customers.