What’s on our mind?

Exsilio Solutions is proud to introduce our new blog! Not only is this forum completely integrated with all our social networks, but it is also 100% responsive. Now, you can take Exsilio with you on your phone, tablet, and desktop - redefine what you thought possible!

Got a Niche?

The most important decision to make before creating an advertising campaign is determining the audience you would like to reach - or finding your niche market.

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Email Marketing and Social Media Saturation

Recently, noted writer and public speaker, Tim Ferris announced he would be moving more of his marketing to email from major social channels like Facebook and Twitter. The reason he gave is that today's world is a “battlefield of noise” and that with social media saturation, his blog posts were getting lost in the fray.

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Google Search versus Google Display

 

 

 

 

Last year, Exsilio’s resident Search Engine Marketing expert Chris Meade released an article making the case for Bing Ads. For this article, we are taking a different approach and focusing on the maximization of the ROI on your ad campaigns by choosing the network that best helps you achieve your end-goal, whether that is more leads for your business, greater awareness of your products and services, or building brand loyalty.

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Practicing Clichés

You can't just execute an idea that worked for someone else and expect it to perform better for you. This is how best practices get people in trouble; an idea, concept, campaign, etc, turns into a practice, diminishing opportunities for innovation and creativity.

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How to Talk to Strangers

I’ve always felt very comfortable walking up to strangers and starting a conversation. Since I was very little, my CEO father took me to business meetings with him and forced me to walk up to his friends and say hello – most often, I had never met these people before.

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