Advertising on Facebook has become a powerful tool marketers use to create successful campaigns that can reach a worldwide audience.
What is it & Why Use It?
Those who take to Facebook for their advertising needs are familiar with Facebook Ads Manager. However, once accustomed you will want to advance to a more effective way to efficiently manage multiple campaigns on Facebook by using the Facebook Power Editor.
This free plugin allows you to not only bulk-edit all of your ads, but create multiple campaigns, ads & ad sets all with one tool. This tool also features advanced bidding options, ability to choose the placement of your ads, as well as create a targeted audience. You must take note that this tool is optimized for Chrome, so if you attempt to use it in others browsers it may not work.
Of course you can continue to edit your ads with ad manager, but why not make your life a little easier all while managing your ads more efficiently. This is why I chose to graduate to Power Editor! It allowed me to not only choose exactly where I wanted my ad to be featured, but it grants you the ability to duplicate your campaigns and ads therefore saving you a TON of time. Not only did this save me time but the bulk import option did as well, allowing me to bulk upload my images. Aside from saving me time and allowing me to be more efficient at creating ads, the power editor tool provides you with more options for targeting which enhanced my audience reach profoundly. Enough about why I love power editor, find out for yourself!
To get to Power Editor you will want to begin in your ads manager and click on Power Editor on the left column.
* IMPORTANT NOTE: Once in power editor you want to make sure you download to Power Editor which is at the top of your screen to download the accounts you are wanting to manage. The Download to Power Editor and Upload Changes button are very important. If you forget to download your data before managing in the Power Editor or forget to upload it after you have finished editing you may lose important work. Get in the habit of always Downloading when you open Power Editor and Upload once you are finished.
Navigating Power Editor
When beginning your journey to advertising with Power Editor you will want to organize your work around your campaign, ad sets and ads. Have the viable information you need to develop each stage of your campaign so you ensure the most success! Follow the instructions below to navigate through power editor.
Campaign, Ad Sets, Ads Tabs: Click on these tabs to cycle through your information for the campaigns, ad sets, and ads related to what you’ve selected in the left pane.
Once you have clicked on either tab you are able to edit the information corresponding to each category:
- Campaign: Name & Objective
- Ad Sets: Budget & Scheduling
- Ad: Creative, Audience, Optimization and Pricing.
1. Create New Campaign with Power Editor:
When creating an ad with Power Editor you will want to begin by setting up a campaign. First you will want to click on the campaign tab in the top left corner and select create campaign. Name your campaign and select which preferred buying type you want along with your objective. Visit Facebooks ads guide to learn more about the objectives you can choose from and the specs for your ads.
2. Create New Ad Set:
Now that Facebook has created an entirely new level to its campaign structure the main goal of a campaign is to create an objective for your group of ads and ad sets. Ad sets allow you to target an individual audience, as well as manage scheduling and budgets for your ads within each campaign. Facebook explains the new campaign structure like this:
To create an ad set, click on the Ad Sets tab in the top-level menu, and then click Create Ad Set. Make sure you choose the campaign corresponding to this ad set which you just created and name it specifying your audience. Once you click create you will then specify your budget as well as scheduling.
3. Create Ad:
Now click on the Ad tab in the top left corner next to campaign and ad sets, and click create ad. Chose the campaign and ad set you just created and name your ad. Once you click create you will be directed to a workspace for creating your ad which includes the following:
- Creative: This is where you will chose whether to create a page post linked to your website and or Facebook page which is eligible to be shown in the audiences news feed. Or a Domain ad linked to your website which is eligible to be shown only on the right column of your audience Facebook. The page post is created from a Facebook page and the domain ad takes the user to a separate website when clicked on. Based the option you choose you will then fill in the following content:
- The URL you want to send people to after they click
- The text that will appear in the post
- A call-to-action button (if you want)
- The link headline
- The display link
- The link description
- Your image
- Audience: Once you are finished with creative you now are to define your audience by switching to the audience tab. Specify age range, gender, and language and if you want to get more specific you can click on more demographics which enables you to target specific education levels or interests. If you see your audience reach is to constricted and you aren’t reaching enough people, broaden your demographics to include more interests, specific areas of study etc.
- Optimization & Pricing: Switch to this tab and determine your preferred payment structure: cost-per-click (CPC), cost-per-impressions (CPM), or optimized cost-per-1000 impressions (oCPM). Click here for an explanation between the three. Throughout your ads life cycle you can adjust your pricing based off whether or not you are reaching your targeted budget. The goal is to spend the least amount lets say “cost per click” but still be reaching your daily, weekly or lifetime budget.
WOO HOO! You have just graduated from managing your advertising with Facebook Ads Manager to managing more efficiently with Facebook Power Editor! Remember to always download to power editor when you begin and upload changes when you edit anything. For a more in depth and step by step process of the Facebook Power Editor provided by Facebook click here.
If you found this information useful or would like to engage us to help you run your Facebook campaigns, just send us a quick message on our contact page. www.exsilio.com/contact.