What’s on our mind?

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Business Intelligence: How Much Do I Need?

Many business leaders find themselves asking, “How much Business Intelligence do I need” when faced with the task of determining where they stand in the market, where they can improve, and/or how they can cut costs. Of course, if that business had unlimited resources, then the answer is “give me everything you’ve got”. Unfortunately, most of us don’t have those kind of resources, so the question becomes: how much business intelligence (BI) do I need.
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Big Data & Marketing

As a business intelligence professional, I am always keeping an eye on developing trends in the industry and recently I came across an article on the "Top 8 Big Data Trends That Marketers Should Care About." Being a part of the Redmond office, I have the opportunity to see our marketing team in action and appreciate the work that they do. This article naturally piqued my interest as I see the team work diligently to help clients develop sound marketing strategies to grow their businesses and streamline their day-to-day business operations. MORE

Practicing Clichés

You can't just execute an idea that worked for someone else and expect it to perform better for you. This is how best practices get people in trouble; an idea, concept, campaign, etc, turns into a practice, diminishing opportunities for innovation and creativity.

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How to Talk to Strangers

I’ve always felt very comfortable walking up to strangers and starting a conversation. Since I was very little, my CEO father took me to business meetings with him and forced me to walk up to his friends and say hello – most often, I had never met these people before.

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