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Last year, Exsilio’s resident Search Engine Marketing expert Chris Meade released an article making the case for Bing Ads. For this article, we are taking a different approach and focusing on the maximization of the ROI on your ad campaigns by choosing the network that best helps you achieve your end-goal, whether that is more leads for your business, greater awareness of your products and services, or building brand loyalty.
"if you aren’t running campaigns on Bing Ads, you missed 5.6 billion US queries conducted in March, 2014”
Over the last two months, there has been a bit of a panic in the search community (SEOs specifically) around the shocking change in Google's keyword data. Or lack thereof.
Understand the importance of impression share and how to use it optimize your ad campaigns.
Which metrics are best in SEM? There are so many numbers and metrics available with online marketing and advertising.